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How To Promote Your Blog On Reddit For Free- My YouTube Blog Story

Quick Note

This is an old post published in 2015 that I transferred from SnooAds. I got rid of the site, and moved all the content here because I think you’ll find it useful!

When I first joined Reddit it was because I wanted to promote my YouTube blog and channel.

I joined the /r/letsplay Subreddit and I posted a link to my first good post on my blog.

That first Reddit post received around 48 upvotes and 91% of people liked it. (I say around 48 because Reddit fuzzes the number of upvotes/downvotes).

My First Successful Post

I got around 1000 visitors on that day which at that point seemed absolutely incredible as my blog got around 2 views per day at that time. (Yes, it was that bad.)

Inspired by my success I decided to create and “promote” a couple of other posts.

As you can probably guess, they were not accepted well by the community.

Third Failed Post On Reddit YouTube

Second failed post on Reddit YouTUbe

Fourth Failed Post On Reddit YouTube

I did get a couple hundred extra views from each post, but I was annoying the members of the Sub and I was actually spamming and breaking one of Reddit’s golden rules without even realizing it.

However, after a bit of tinkering and figuring out how Reddit works I was able to craft a post that not only got over 50 upvotes, but also got me Reddit gold.

Successful Reddit YouTube Post

The Golden Rules Of Self Promotion On Reddit

If you don’t follow the following rules you risk more than getting a low score on a post submission.

You risk getting shadowbanned which means that all of your future posts will be automatically marked as spam and no one will see them, plus people will remember you if they feel that you were spamming.

Here are the rules:

  • Make sure that whatever you’re submitting will either be interesting or valuable to the members of the Sub! This is probably the most important point. So often I see submissions that are nothing more than useless, regurgitated content or content that doesn’t fit the sub.
  • Only around 10 percent of all content that you submit should be your own. It’s in the rules. 
  • Only submit your best work. This makes sure that you don’t look like a spammer and people will be more interested in what you have to say. Posting every single blog post of yours might bring you some extra traffic but it’s the fastest way to get Shadowbanned or disliked by the community.
  • Make sure you’re actually interacting with the community outside of your promotional posts. Share your expertise or simply have fun. Either way you should be interacting with the other members of the Sub.
  • It’s easier to get a higher submission score with text posts vs link posts so think carefully about which one to choose. I will go over the benefits and negatives of each later on in this post.

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Claude C. Hopkins Advertising

Advertising Lessons From Claude C. Hopkins

Claude C. Hopkins is the man that popularized toothpaste with his advertising campaign for Pepsodent.

He’s the man that advertised Palmolive soap, Goodyear, and Quaker Oats and at the end of his career companies were spending over $5,000,000 per year on ads created by him.

He published his books Scientific Advertising and My Life In Advertising almost 100 years ago, but the principles in his books are even more true now than they were before. (You can read Scientific Advertising for free here).

He believed in honest and transparent advertising which is something that Reddit appreciates.

I read through both of his books 3 times.

The first time I simply went through and read it normally.

The second time I paid special attention to how he ran his campaigns, and the third time I wrote down the lessons that everyone should know if they’re going to become a successful advertiser.

You can click here to go the the TL;DR section that only contains quotes if you’re not interested in reading my commentary on the subject.

P.S.- I used this book while reading so the page numbers in the quotes correspond to the page numbers in this book. 

The 3 Key Lessons

It was difficult to determine the 3 most important lessons from the books, but I was able to narrow it down to the most useful ones.

I recommend reading this whole thing as Claude C. Hopkins is a goldmine of knowledge, but if you read anything today you should read the following 3 quotes

Advertising often looks very simple. Thousands of men claim ability to do it. And there is still impression that many men can. (281)

With the explosion of the Internet advertising became accessible to everyone.

It didn’t matter who you were or what you did as long as you had the money to spend on ads,and this led to a larger number of individuals to suffer from the Dunning-Kruger effect.

We think we’re good at something while in reality we’re average at best.

The idea that advertising is simple can also be dangerous because there are people out there who will “advertise” anything and everything for you as long as they get their money.

However, the Internet also made it much easier to split-test, keep track of your old ads, and learn new strategies and tactics.

Don’t be the person who claims to have the ability to advertise. Be the person who reads about it, learns about it, and strives to improve his ads every single day.

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40 reddit facts

40 Facts About Reddit Every Advertiser Needs To Know

Quick Note

This is an old post published in 2015 that I transferred from SnooAds. I got rid of the site, and moved all the content here because I think you’ll find it useful!

If you’re planning to advertise on Reddit you can never have too much information at your disposal.

Some of it may seem useless at first, but as you create your ads and think about different campaigns you might realize that it’s actually the key piece of information you needed to make it successful.

Anyway, here are all of the facts that I was able to find that could help you out with promoting things on Reddit with a link to the original source next to the facts.

Taken from the “How is my ad performing question” on the SelfServe wiki.

/r/AskReddit stats

AskReddit Daily Traffic

/r/SysAdmin stats

Sysadmin Traffic Stats

Data from the “10 years of Reddit post.

Reddit Monthly Uniques

Image courtesy of Jishai at Dadaviz/CJMinard on Reddit.

Found on Reddit’s about page.

Found on Reddit’s about page.

Found on Reddit’s about page.

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Reddit Advertising

Advertising An Etsy Shop On Reddit- My First Attempt With Reddit Ads

Quick Note

This is an old post published in 2015 that I transferred from SnooAds. I got rid of the site, and moved all the content here because I think you’ll find it useful!

Even though I’m a fairly heavy user of Bing and Facebook ads I have never used Reddit ads, but a post by Glen at Viperchill really spoke to me and I decided to dive deep into what makes Reddit tick and how I can make my and your ads more successful.

For my first experiment I decided to promote a new Etsy shop of one of my customers. (I will spend $5 on the first ad, and later on tweak it as I want to find a combination that really works. I was fortunate enough to start my campaign before July 8th when the minimum was $5 per campaign. Starting on July 8th, 2015 the minimum budget per campaign is $20.)

The client’s goal is to get at least one sale so that’s what I will be working towards.

A Quick Explanation Of The Format

I’m a very analytical person so I decided to read as many blog posts about Reddit ads as I could find and I developed a step-by-step plan of attack for myself.

I wrote it out on here so you can use it, but since this is my first ad campaign I’m not sure how effective it will be.

I just went off from what I know about Reddit from using it for a year and from what I learned from other people’s blog posts.

As I create more and more ad campaigns, I will refine my “directions” to make it easier for others to follow and hopefully become successful.

Understanding The Audience

Before running any ad campaign it’s important to figure out who you’re targeting.

Would you run Facebook ads without knowing who you’re advertising to?

Probably not.

Understanding your audience on Reddit is even more important than Facebook because you cannot edit live Reddit ad campaigns so I spent quite a lot of time on this.

The Directions

  1. Go to Reddit and perform a couple of searches for what you’re selling making sure to note down which Subreddits the results come from. (Consider the relevancy of your product to the Subreddit.)
  2. Some of the Subreddits you visited might have a Related Subreddits section in the side bar on the right. Open some of them up and write them down in your document.
  3. Visit each Subreddit and write down how many subscribers it has and how many people are there right now. (This can be done in an excel document)
  4. You should also look at the ration between the number of people currently there and the total number of subs. We’ll dive into this deeper when doing more detailed traffic research, but for now just keep an eye out for this.
  5. Go through your list and in another column write down how relevant you think your product would be to the people in each Subreddit, and how closely you are targeting people who might actually buy your product. (As an example, if you’re advertising basketball gear, the /r/sports Sub might be relevant, but you will probably have a higher click-through rate in Subs like /r/Basketball or /r/BasketballTips.)
  6. While you’re going through the Subreddits you should also write down what sort of content is in the “Hot” section right now. Is it images, videos, links, or text?

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OM-May-Income-Report

May 2016 Income Report and Plans

OM-May-Income-ReportThis is my 15th income report for this blog.

Every month I publish a post like this showing:

  • how much money I made
  • what I worked on
  • and what my plans are for the future.

These reports will help me keep myself accountable, and hopefully I can help you figure out how you can make money online.

What I Did in May

May was a chaotic mix of school graduation stuff, partying, and track so I once again didn’t have time to do much.

Online I:

  • Hired a VA.- Worth it for $2 an hour, but the English barrier can be a bit of a pain at times.
  • Published my huge post!- I’ll be adding some lead magnets and editing a bit of it, but it’s mostly complete.
  • Joined a Mastermind Facebook group.- So far it’s definitely worth it. 
  • Figured out what I’m going to focus on for the next 3 months.

Offline I:

  • Finally graduated!- We’re not in high school anymore Toto.
  • Ran at the big State meet with my track team and watched 3 of our guys break school records.
  • Partied with my senior class.
  • Did a bunch of work for college entrance stuff.- Entrance exams are a pain.

Goals:

Last month was the first time I had this section, and funnily enough last month was also the month that I pivoted in the way I look at big goals.

  • Finally publish my huge postSUCCEEDED– I published it right before writing this post. That counts, right? 😉
  • Clean up the number of websites that I have and shift to having multiple authority sites instead of many small sites. FAILED– I didn’t even work on this at all.
  • Add at least 4 articles to one of my newer Amazon affiliate sites. FAILED– All 3 of my writers started ignoring me on UpWork and didn’t complete the job. I fired them, but didn’t find new ones.
  • Clean up my Amazon affiliate sites. FAILED– I haven’t even worked on this at all.
  • Create and publish the dang reddit ads course. FAILED– After talking about my goals and monetary plans with Josh, I decided that this isn’t worth it.
  • Publish at least 1 post per week on OnlineMoneyz. FAILED– I got about two posts done last month. Three if you count my big post. I’m still happy with the results though.

As you can see I failed most of my goals, but I’m surprisingly happy about it.

I now know that I need to focus on one main thing to succeed, and that one main thing will be a gaming guides website.

Plans For June

I always set a ton of goals and then end up not accomplishing most of them.

From now one my goals will align with my goal of paying for college using my online income, and the idea of focus. (I’ll only focus on one big project at a time.)

Goals:

  • Edit the posts on BAB and prepare them for next year.
  • Figure out the rankings of my posts on BAB and add some content and small backlinks to the ones that are close to being at the top.
  • Merge OnlineMoneyz, Snooads, and JVReviews.
  • Start working on my game guides project.- This is the big one.
    • Buy a domain.
    • Set up the basic WP site layout.
    • Plan out the categories and sections.
    • Plan out the content/videos.
    • Create the YouTube channel, Facebook page, and Tumblr page.
    • Start writing Clash Royale and Diep.io guides.

Website Traffic

The traffic is increasing even though I didn’t do anything this month.

OM May Traffic

It’s coming from the blog comments I did last month, and I’m also getting visitors from Matthew Woodward’s income report roundups.
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Ultimate-Goal

What Is My Ultimate Goal?

I’ve spent a lot of time lately thinking about what my goals are.

Not just for my websites, but also for my life.

I was unable to figure out my ultimate goal for my life yet, but I think I still have some time to figure that out.

However while writing my latest email for my Monday’s Moneyz newsletter I realized something- I never set the right goal for my websites or online income.

What do I mean by that?

All of my goals have been purely money-oriented and they didn’t “pull” me. (More on this later)

I said “okay, I want to make this much money by this point,” but I never figured out why I wanted to make that amount.

I said “let’s create and publish this blog post. It’s bound to get more visitors, backlinks, and other great stuff to my site,” but I never thought about why I want more visitors.

Do you see my problem?

Quick note: I started out thinking that this would be a short post, but it ended up being nearly 2,000 words. If you want to read the quick summary quick on the TL;DR section on the right.

Setting the Goal

Yesterday I was watching a YouTube video and Tony Robbins said, “There’s two types of motivation. Push and pull. If you’re trying to push yourself… there’ll be days where you do it and days where you don’t. If it’s pull- there’s something out there you want so much- pull is a hundred times more powerful than push. Push wears out, pull does not.”

He also says that pull-motivation should be something that resonates with you on a spiritual, emotional, or other personal level.

One thing that I absolutely hate is debt.

This is why I’m setting a new goal for all of my online businesses.

My goal is to pay for all of my college expenses for the next 4 years using my online income.

This is a goal that will pull me both in the short and long-term and it’s a good way to “brand my blog.”

Instead of simply being that one teenager internet marketer, I can be the guy who’s trying to pay for college with online businesses.

Doesn’t that sound so much better? 😉

Breaking Down the Goal

Education in America is expensive.

It costs $27,000 per year to go to the college I’m going to, and it’s cheaper for me because I live in the same state as the college.

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