40 Facts About Reddit Every Advertiser Needs To Know

Quick Note

This is an old post published in 2015 that I transferred from SnooAds. I got rid of the site, and moved all the content here because I think you’ll find it useful!

If you’re planning to advertise on Reddit you can never have too much information at your disposal.

Some of it may seem useless at first, but as you create your ads and think about different campaigns you might realize that it’s actually the key piece of information you needed to make it successful.

Anyway, here are all of the facts that I was able to find that could help you out with promoting things on Reddit with a link to the original source next to the facts.

Taken from the “How is my ad performing question” on the SelfServe wiki.

/r/AskReddit stats

AskReddit Daily Traffic

/r/SysAdmin stats

Sysadmin Traffic Stats

Data from the “10 years of Reddit post.

Reddit Monthly Uniques

Image courtesy of Jishai at Dadaviz/CJMinard on Reddit.

Found on Reddit’s about page.

Found on Reddit’s about page.

Found on Reddit’s about page.

Taken from the Audience and Demographics page.

Found on Reddit’s blog post.

Found on Reddit’s blog post.

On Reddit’s self-serve page it says “The minimum spend per target is $5.”

Got it from Reddit’s new advertising help section.

Looks like they are becoming more successful so they’re raising their prices. Raising the minimum to $20 makes it more annoying to test things out.

Found on the Audience and Demographics page.

Taken from the Audience and Demographics page.

Found on the Reddit 10 year data page.

Found on the Advertiser Community page.

The newsletter can be found here.

This can be found on the Ad Specs page.

Found on the Ad Specs page.

This can be found on the URL redirects page and on the Step-By-Step ad creation page.

This appears on the Pricing plans page and the Step-By-Step ad creation page.

This can be found on the Targeting by Location page.

Found on the Ad Schedule and Delivery page.

Found on the Adding Multiple Targets to an ad page.

Here is the source for targeting by interest groups, and here are all of the Subreddits currently included in the group. (Updated June 25th)

Found on the Submitting Payment page.

On the Traffic and Reporting page it says “Please note that impressions are delivered to users who do not have ad blocking on their browser to ensure fair delivery of the ad.”

This is on the Viewing Live Ads page.

On the Editing Ads page it says you can’t edit your ads once they go live, but on the Pausing or Cancelling ads page it says that if you email advertising@reddit.com they’d be more than willing to edit your live ad for you.

Found in the Comments Thread post.

This can be found in the Prohibited Ads section.

More information can be found on this page.

Yellow means waiting approval, green means approved, red-denied, blue-live, and gray-completed.

More information about this can be found here and here.

Reddit Active VS Inactive Subreddits

Image courtesy of Jishai at Dadaviz/CJMinard on Reddit.

Reddit Average Page Views Per Unique Visitor

Image courtesy of Jishai at Dadaviz/CJMinard on Reddit.

You can find more info here.

Found this on a post in /r/selfserve.

Monthly Reddit Accounts Created

Image courtesy of Jishai at Dadaviz/CJMinard on Reddit.

Source.

Found here.

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