Reddit Advertising

Advertising An Etsy Shop On Reddit- My First Attempt With Reddit Ads

Quick Note

This is an old post published in 2015 that I transferred from SnooAds. I got rid of the site, and moved all the content here because I think you’ll find it useful!

Even though I’m a fairly heavy user of Bing and Facebook ads I have never used Reddit ads, but a post by Glen at Viperchill really spoke to me and I decided to dive deep into what makes Reddit tick and how I can make my and your ads more successful.

For my first experiment I decided to promote a new Etsy shop of one of my customers. (I will spend $5 on the first ad, and later on tweak it as I want to find a combination that really works. I was fortunate enough to start my campaign before July 8th when the minimum was $5 per campaign. Starting on July 8th, 2015 the minimum budget per campaign is $20.)

The client’s goal is to get at least one sale so that’s what I will be working towards.

A Quick Explanation Of The Format

I’m a very analytical person so I decided to read as many blog posts about Reddit ads as I could find and I developed a step-by-step plan of attack for myself.

I wrote it out on here so you can use it, but since this is my first ad campaign I’m not sure how effective it will be.

I just went off from what I know about Reddit from using it for a year and from what I learned from other people’s blog posts.

As I create more and more ad campaigns, I will refine my “directions” to make it easier for others to follow and hopefully become successful.

Understanding The Audience

Before running any ad campaign it’s important to figure out who you’re targeting.

Would you run Facebook ads without knowing who you’re advertising to?

Probably not.

Understanding your audience on Reddit is even more important than Facebook because you cannot edit live Reddit ad campaigns so I spent quite a lot of time on this.

The Directions

  1. Go to Reddit and perform a couple of searches for what you’re selling making sure to note down which Subreddits the results come from. (Consider the relevancy of your product to the Subreddit.)
  2. Some of the Subreddits you visited might have a Related Subreddits section in the side bar on the right. Open some of them up and write them down in your document.
  3. Visit each Subreddit and write down how many subscribers it has and how many people are there right now. (This can be done in an excel document)
  4. You should also look at the ration between the number of people currently there and the total number of subs. We’ll dive into this deeper when doing more detailed traffic research, but for now just keep an eye out for this.
  5. Go through your list and in another column write down how relevant you think your product would be to the people in each Subreddit, and how closely you are targeting people who might actually buy your product. (As an example, if you’re advertising basketball gear, the /r/sports Sub might be relevant, but you will probably have a higher click-through rate in Subs like /r/Basketball or /r/BasketballTips.)
  6. While you’re going through the Subreddits you should also write down what sort of content is in the “Hot” section right now. Is it images, videos, links, or text?

Read more

May 2016 Income Report and Plans

OM-May-Income-ReportThis is my 15th income report for this blog.

Every month I publish a post like this showing:

  • how much money I made
  • what I worked on
  • and what my plans are for the future.

These reports will help me keep myself accountable, and hopefully I can help you figure out how you can make money online.

What I Did in May

May was a chaotic mix of school graduation stuff, partying, and track so I once again didn’t have time to do much.

Online I:

  • Hired a VA.- Worth it for $2 an hour, but the English barrier can be a bit of a pain at times.
  • Published my huge post!- I’ll be adding some lead magnets and editing a bit of it, but it’s mostly complete.
  • Joined a Mastermind Facebook group.- So far it’s definitely worth it. 
  • Figured out what I’m going to focus on for the next 3 months.

Offline I:

  • Finally graduated!- We’re not in high school anymore Toto.
  • Ran at the big State meet with my track team and watched 3 of our guys break school records.
  • Partied with my senior class.
  • Did a bunch of work for college entrance stuff.- Entrance exams are a pain.

Goals:

Last month was the first time I had this section, and funnily enough last month was also the month that I pivoted in the way I look at big goals.

  • Finally publish my huge postSUCCEEDED– I published it right before writing this post. That counts, right? 😉
  • Clean up the number of websites that I have and shift to having multiple authority sites instead of many small sites. FAILED– I didn’t even work on this at all.
  • Add at least 4 articles to one of my newer Amazon affiliate sites. FAILED– All 3 of my writers started ignoring me on UpWork and didn’t complete the job. I fired them, but didn’t find new ones.
  • Clean up my Amazon affiliate sites. FAILED– I haven’t even worked on this at all.
  • Create and publish the dang reddit ads course. FAILED– After talking about my goals and monetary plans with Josh, I decided that this isn’t worth it.
  • Publish at least 1 post per week on OnlineMoneyz. FAILED– I got about two posts done last month. Three if you count my big post. I’m still happy with the results though.

As you can see I failed most of my goals, but I’m surprisingly happy about it.

I now know that I need to focus on one main thing to succeed, and that one main thing will be a gaming guides website.

Plans For June

I always set a ton of goals and then end up not accomplishing most of them.

From now one my goals will align with my goal of paying for college using my online income, and the idea of focus. (I’ll only focus on one big project at a time.)

Goals:

  • Edit the posts on BAB and prepare them for next year.
  • Figure out the rankings of my posts on BAB and add some content and small backlinks to the ones that are close to being at the top.
  • Merge OnlineMoneyz, Snooads, and JVReviews.
  • Start working on my game guides project.- This is the big one.
    • Buy a domain.
    • Set up the basic WP site layout.
    • Plan out the categories and sections.
    • Plan out the content/videos.
    • Create the YouTube channel, Facebook page, and Tumblr page.
    • Start writing Clash Royale and Diep.io guides.

Website Traffic

The traffic is increasing even though I didn’t do anything this month.

OM May Traffic

It’s coming from the blog comments I did last month, and I’m also getting visitors from Matthew Woodward’s income report roundups.
Read more

Ultimate-Goal

What Is My Ultimate Goal?

I’ve spent a lot of time lately thinking about what my goals are.

Not just for my websites, but also for my life.

I was unable to figure out my ultimate goal for my life yet, but I think I still have some time to figure that out.

However while writing my latest email for my Monday’s Moneyz newsletter I realized something- I never set the right goal for my websites or online income.

What do I mean by that?

All of my goals have been purely money-oriented and they didn’t “pull” me. (More on this later)

I said “okay, I want to make this much money by this point,” but I never figured out why I wanted to make that amount.

I said “let’s create and publish this blog post. It’s bound to get more visitors, backlinks, and other great stuff to my site,” but I never thought about why I want more visitors.

Do you see my problem?

Quick note: I started out thinking that this would be a short post, but it ended up being nearly 2,000 words. If you want to read the quick summary quick on the TL;DR section on the right.

Setting the Goal

Yesterday I was watching a YouTube video and Tony Robbins said, “There’s two types of motivation. Push and pull. If you’re trying to push yourself… there’ll be days where you do it and days where you don’t. If it’s pull- there’s something out there you want so much- pull is a hundred times more powerful than push. Push wears out, pull does not.”

He also says that pull-motivation should be something that resonates with you on a spiritual, emotional, or other personal level.

One thing that I absolutely hate is debt.

This is why I’m setting a new goal for all of my online businesses.

My goal is to pay for all of my college expenses for the next 4 years using my online income.

This is a goal that will pull me both in the short and long-term and it’s a good way to “brand my blog.”

Instead of simply being that one teenager internet marketer, I can be the guy who’s trying to pay for college with online businesses.

Doesn’t that sound so much better? 😉

Breaking Down the Goal

Education in America is expensive.

It costs $27,000 per year to go to the college I’m going to, and it’s cheaper for me because I live in the same state as the college.

Read more

Blog Commenting in 2016 for Traffic, SEO, and Relationships [Experiment]

Blog-Comments-ExperimentSo I was bored and unhappy with my traffic so I got an idea for a new experiment.

My last YouTube SEO experiment was well received, so I think you’ll like this one also. 🙂

You can scroll down to the TL;DR intro section if you don’t want to read the full intro.

The Idea:

I want to increase my blog traffic, and I want to see if I can do so by commenting on other people’s blogs.

Here’s the plan:

I will spend 30 minutes to an hour every day for a week reading posts and commenting on a list of blogs related to my niche. (You can find the list of blogs I’ll comment on later in the post.)

I’ll actually read the post and take some time to create a long, thoughtful comment.

None of that “nice post!” BS.

The basic idea is this:

  1. People see my thoughtful comment.
  2. They click on my name.
  3. They end up on my website.

Simple, no?

The goal of this experiment isn’t just traffic however.

The biggest goal is establishing a relationship with the author of each of the blogs.

If you own a blog  you know how great it feels when someone leaves a thoughtful comment on your post.

And if you don’t own a blog, I’m sure you can imagine how amazing it is.

TL;DR
I’ll spend 30 minutes every day for 2 weeks reading other people’s posts and commenting on them in order to:
1. Get more traffic
2. Diversify my backlink profile
3. Build relationships with the authors of the blogs

Finding Blogs to Comment On

I already have a pretty extensive list of online money making and marketing blogs that I follow, but I need more to make sure that there are at least a couple of new posts per day I can comment on.

I don’t want to clog up this post, but if you’re interested you can click here to see a list of all of the blogs that I was following during this experiment.

For those of you who are skimming and miss the above sentence: click here to see which blogs I was following during this experiment!

How did I keep track of the new posts on these blogs?

I added all of the ones that had an RSS feed to Feedly, and the rest I just put into a favorites folder and checked it manually every day.

The list has 22 blogs, but as you can see I included people who are making thousands online and people who are just starting out because I want to build a relationship with them. 🙂

Plus I think it’s awesome that they’re just starting on their journey, and any support that they can get is great. (So go check out their blogs if you have time!)

There were more blogs that I could’ve included, but I decided to avoid blogs that use Disqus as a way to comment which got rid of some of the big players in the field. Read more

OnlineMoneyz-April-Income-Report

April 2016 Income Report and Plans

OnlineMoneyz-April-Income-ReportThis is my 14th income report for this blog.

Every month I publish a post like this showing:

  • how much money I made
  • what I worked on
  • and what my plans are for the future.

These reports will help me keep myself accountable, and hopefully I can help you figure out how you can make money online.

What I Did in April

While it might not look like I accomplished a lot in April, it was a very busy month for me both online and offline wise.

Online I:

  • Finished the local website work and will get paid for it this month.
  • Planned out my outsourcing strategy for the future and set milestones for my Upwork writer.
  • Got featured on Matthew Woodward’s income report roundup- Free traffic, backlinks, and simply super awesome to be on his site!
  • Commented on a bunch of blogs in order to build relationships, get links, and traffic. –This will be its own post, and I might even do a big project on this.

Offline I:

  • Spent a ton of time running with my track team.
  • Got hammered with AP exam prep and other homework.
  • Read a ton of books on selling, marketing, and stuff like that.- Too much reading, not enough action!

Plans For May

I always set a ton of goals and then end up not accomplishing most of them so from now on I’ll have a goals section here that I’ll have to check off in my next income reports.

Goals:

  • Finally publish my huge post. -This is happening no matter what. Whether I’m ready or not, I’m publishing it this month.
  • Clean up the number of websites that I have and shift to having multiple authority sites instead of many small sites.
  • Add at least 4 articles to one of my newer Amazon affiliate sites.
  • Clean up my Amazon affiliate sites. –I want to get rid of the ones that aren’t making me money, double down on those that are making me money, and start a different authority site to combine a couple of the smaller ones I have.
  • Create and publish the dang reddit ads course. -This just has to be done. Period.
  • Publish at least 1 post per week on OnlineMoneyz. -I never post enough on this blog and I always feel bad about it so I think it’s time to change!

Website Traffic

I’ve been doing some blog comments which got me some extra traffic, but not a lot.

You can see a big bump of traffic on the 29th though because that’s when I got featured on Matthew Woodward’s income report roundup.

It’s a nice visitor boost, but I need to have more content on my site to actually convert them to long-time readers.

Here’s my traffic for the month:
Read more

March 2016 Income Report and Plans

March-Income-ReportThis is my 13th income report for this blog.

Every month I publish a post like this showing:

  • how much money I made
  • what I worked on
  • and what my plans are for the future.

These reports will help me keep myself accountable, and hopefully I can help you figure out how you can make money online.

What I Did in March

March was a pretty quiet month for my website because most of my focus was elsewhere.

Most of my time was spent on completing stuff for the NichePursuits membership and I’ve gotta say that it’s been an amazing experience.

I still have 1 more week in the internship, and I’ve gotten so much value from it it’s crazy.

I combined their keyword research process with mine and I’ve already found 40+ super-low competition keywords I can use for one of my sites.

I also:

  • Got hired by a local business to build a website for them.
  • Added images to my huge post and edited the wording. I now need to create all of the lead magnets and it should be ready to go. (I know this post is taking forever to create, but it’ll be worth it!)
  • Figured out the quality that Udemy is happy with. (Only took me 4 test videos!)
  • Watched a ton of webinars and took notes to see what I liked and didn’t like about each one.

Plans For April

I have 10 days of spring break and I have a ton of stuff I want to do. (As always.)

During the month (or mostly spring break) I will:

  • Complete the NichePursuits internship.
  • Record and publish my first course on Udemy. (I’ll send everyone on my email list a huge coupon when it goes live. Wink, wink.)
  • Finish the local business’ website.
  • Finally publish my huge post. (I’m taking forever. I know. Sorry!)
  • Add at least 10 more money-articles to my Amazon affiliate sites. (March was an amazing Amazon affiliate month for me, but it might drop down in April and May so I need to put up some evergreen articles to keep a consistent income.)
  • Start a new journey using a no-seo Clickbank method that anyone can use to make money. (Or so they say.)
  • And much more stuff that I’m keeping secret for now. 😉

I probably won’t complete even half of what I have to do, but finishing some of it is better than nothing at all.

Website Traffic

My traffic didn’t change much, but that’s because I haven’t done anything to increase it. Read more