Posts Not Ranking? Check Your Dates.

Note: According to SemPost this issue has been fixed, but I’m still testing my own sites. 

Three of my big “top 10” Amazon posts weren’t ranking and I couldn’t figure out why.

I had the right keyword density, great titles and descriptions, and the post had great content. 

However, it they were still ranking behind single review posts in the same niche.

So for example if I was trying to rank for “best 13 inch laptops,” my main post of “5 best 13 inch laptops” had a rank of 50+ while a short review of “Toshiba 13 inch laptop” was ranking #9. 

I was tearing my hair out trying to figure out how and why it happened and then I looked at the Google SERPs.

It was showing the wrong publish date for my main article!

The post was published a couple weeks ago, but according to Google it was published in 2009.

I was tearing my hair out trying to figure out why that was so. 

I republished it using a different date, deleted the post and created a new one, and re-indexed the page multiple times.

Nothing.

Then I decided to search it up in Google and found the simple answer here!

If you’re too lazy to click, I’ll explain it here:

The date of the YouTube video embedded in the post overrode the actual post date.

So if I posted something today, but the video was from 2009, Google said that this post would be from 2009.

Obviously this is terrible if you’re creating almost any type of content, but for affiliates like me who target “best of” keywords that’s even worse.

People want the newest reviews, so if my post is from 2009 no one is going to click on it.

Google was already notified of the bug a couple days ago, but I decided to take it into my own hands and removed the embedded YouTube videos from my posts.

I asked Google to re-crawl them, and voila! They were now ranking on the first page!

I’m sure that Google is going to fix this eventually, and when they do, I’ll re-add the videos to my posts, but for now I want them to rank where they deserve to rank.

If you’re having the same issue you can either wait it out or remove the YouTube video from your post to beat out others who aren’t as caught up on the current state of Google.

It’s up to you.

4 replies
  1. Nadya @ livingoffcloud.com
    Nadya @ livingoffcloud.com says:

    Hi Ilya,
    wow that’s an interesting discovery. Thanks for sharing it!
    Somehow I missed this post on thesempost.com
    I have a couple of posts with YouTube videos that were definitely made a while ago. Now I will go and check them! Where do u see the published date, in Google search?

    Reply

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