Why, oh why did you send me another copy-pasted proposal without reading what my job is about?
I don’t care that you’re a great ghostwriter and can write “my book” for me when my job asks for a simple 800 word blog post.
I don’t care that you have an MBA, PhD, or a Nobel prize if you can’t read my description and insert a simple two word phrase in your proposal. (Although if you did have a Nobel prize, I’m sure your attention to detail would be higher than that and you probably wouldn’t be writing articles on Upwork. 🙂 )
I don’t even care about the fact that your price is lower than all of the other bids. I’m willing to pay more than what I set my 1000 words rate at, but only if you actually provide value instead of making the same mistakes everyone else is.
Here’s what I care about.
I care about the fact that you read my description, figured out what I actually want, and included my two word phrase in your cover letter.
I care that you didn’t just copy paste a general “dear sir/maam” introduction and actually used my name.
I care that you provided examples of how your past work is relevant to the job I’m offering, and how you can help me reach my goals instead of repeating how good you are.
Once you start working for me I will feel guilty if I have to let you go, but if I don’t know you, I only care about the value you can bring me.
I can feel you shaking your head, but how are we different?
You care about the money I can offer and I care about the writing you can offer me.
What if we changed that?