The Art of Amazon Affiliate Keyword Research

Art-of-Amazon-Affiliate-Keyword-ResearchWould you like to know the secret to picking profitable Amazon Affiliate keywords?

So would I.

There is no secret.

Too many people get caught up in the “ultimate formula” that would allow them to create a profitable site.

I wish there was a perfect formula that allowed you to find a profitable niche every single time.

But there simply isn’t one.

In this post you will learn:

  • The difference between algorithmic and heuristic work
  • How that applies to Amazon Affiliate keyword research
  • And how you can improve your keyword research skills

Algorithmic vs Heuristic Work

There are two types of work.

There’s algorithmic work and heuristic work.

It’s important to understand the difference between the two as it can be the difference between having a profitable Amazon site, and making $0.

What is Algorithmic Work?

Algorithmic work is work that can be boiled down to a formula or a very specific set of instructions.

Google’s search uses an algorithm to sort the results in order of importance.

You could have a person sitting there sorting through all of the results based on the same rules, but a search engine can do it much faster.

Stapling a large number of things in a row, sealing envelopes, and launching your computer are all examples of algorithmic work.

All of them can be boiled down a very simple set of instructions, and if you wanted to you could build a robot to do it for you.

What is Heuristic Work?

Heuristic work is work that might still have some instructions and steps, but there is a multitude of ways to do it with all of the ways being “right.”

Is there a right way to paint a picture?

There are some guidelines depending on what you want to convey, but you can’t boil the whole process into a one-by-one set of instructions.

Great paintings come from practice and experimentation.

Keyword Research is Heuristic Work

Keyword research is an example of heuristic work.

There are some guidelines you can follow, but there are also times when you can break those guidelines, and there are times when you might follow those guidelines and you won’t succeed.

It’s important to understand that keyword research is not 100% perfect, but as you practice it, create more sites and understand your limits for ranking websites you’ll become better at recognizing good keywords (for you), and bad keywords (for you).

I say for you because:

  • You might have a different budget for your site.
  • You might be better or worse at SEO than me
  • You will have a different way of building websites than me
  • Your content might be of higher/lower quality than mine
  • There might be other differences between me and you that I can’t account for

The point is: there is no 100% foolproof way of doing keyword research that results in $$$$ every time.

As you do it more and more you might get to a 90% or higher chance of success, and as you rank more sites you might become better at SEO, but there will always be keywords that you think are good that end up being rotten.

How To Practice Keyword Research?

The best way to practice it is to actually do it.

Actually go out there, look at the keywords, find a keyword you think you’ll be able to rank for, and create a website.

If you already have hosting then all you need to do is buy a $.99 domain from GoDaddy or 1&1.

If you don’t have hosting then you can still buy the 1 buck domain and create the site on Blogger.

You can create pretty good-looking sites with Blogger if you use a free custom theme, and all you need is $1 and the willingness to put in work.

The only thing standing between you and success it your willingness to do work and the fear of failure.

What if you spend hours researching keywords, creating the site, and writing content, and you don’t make any money?

You’ll have learned something new, and the next time you create a website it won’t take you as long and there’s a higher chance that you’ll be successful.

Most successful people have failed numerous times before finally reaching success.

They learned from their failures, but they never stopped working.

The Bare-bones Guide to Keyword Research

There might be some people reading this to whom keyword research is a completely new concept.

I’m glad that you’re here and learning. 🙂

Brian Dean has an absolutely amazing guide on his website, but if you just want a quick run-through here’s what you should do:

  1. Go on Amazon and find a niche that you’d like to create a website about. Let’s say that niche is toasters.
  2. Write down a couple buyer keyword ideas involving your niche. Buyer keywords are keywords used by people who are in the buying stage of the process. In our example this might be “discount toasters, best toasters, highest quality toasters, blahblah toaster review, etc.”
  3. Go into Incognito mode in your browser and search up one of the keywords.
  4. Look at what types of sites are ranking in the top 10. Is it just Amazon listings? Other Amazon Niche sites? Huge authority sites?
    1. If it’s huge authority sites I would drop the keyword and the niche because I don’t create authority sites. I create small niche sites with low-keyword competition.
    2. If it’s Amazon or other niche sites I’ll continue my research process.
  5. Click on each link to see how the sites look, how much content targeting the keyword they have, and what the quality of the content is.
    1. Content written in broken English with a bad looking site ranking in the top 10=good for us!
  6. Check how many links the site has and what the quality of those links is using Moz Open Search Explorer, Ahrefs, or Long Tail Pro if you have it.
    1. Lots of high quality links? I’d run the other way.
    2. Many links, but low quality? Probably doable.
    3. Almost no links, and all are of low quality? Gimme that niche!
  7. Go through all of the keywords in this way. If you find the niche too competitive repeat the process all over again until you’re satisfied.

I hope you found this guide useful!

If you have any questions about keyword research feel free to ask them in the comments below!

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